Many people have been asking when the next collection of seminars are going to be scheduled. Just remember, you asked for it. (Click the links for detailed event information.)
You can purchase tickets to one, any and all of the events through this link on TicketLeap. If you cannot make it but know someone that would appreciate it, please feel free to share.
Just wanted to let you know about two things that are coming up. Okay, three.
Thing 1: Philadelphia Business Journal Seminar
On September 29th at 8am, I will be presenting a new seminar along with the Philadelphia Business Journal. In this seminar, I will be talking about using the different social media tools specifically for business, but very efficiently, that is to say, in just 10 minutes per day. Here is the link to the event page at the Philadelphia Business Journal website.
Thing 2: Burlington County Chamber Workshop
Also, I will be presenting at the Burlington County Chamber of Commerce Business Showcase and Forum on October 1st at 5:30pm. This new workshop, called “Online Marketing 2.1: Websites and Beyond,” will be at The Merion in Cinnaminson, NJ. More information can be found at the Chamber website.
So I need your help. If your schedule permits, I would love to see you there. But if you cannot make it you can still help by sharing this post with a friend or six. (Perhaps post a link on your Facebook profile?)
Bonus Thing: Appetite for Awareness
This event brings together 25 of the Philadelphia area’s most prestigious chefs, top docs and media representatives to compete for the best gluten-free dish. Over 50 vendors will provide free samples, coupons and tastings of a wide range of gluten-free flours, baked goods, snacks, pre-packaged meals, drinks and more. More information can be found at the National Foundation for Celiac Awareness website.
Special thanks to Jim Harte from 601 Information Systems & Bowman & Co. for hosting the Business Journal event, and thanks to Kristi Howell-Ikeda for providing the opportunity to do another workshop for the Burlington County Chamber of Commerce.
Facebook, LinkedIn, Twitter, Oh my! I consistently hear from my clients that all of this social media stuff is simply overwhelming. And many other people wish that they could have someone like me sit with them in their office, get things setup and show them the ropes.
You asked, I listened.
Taking the concepts from the seminars that I give, I have developed this intensive one-on-one training where I do the tricky stuff and you can focus on learning how to use the social networks for improving your business.
At the beginning of the session, we talk a bit about the overall strategy for social media and its appropriate use for your organization. We will select specific networks and activities (such as LinkedIn, Facebook, DIGG, Twitter, YouTube, etc.) to explore. We will work side-by-side to get the social media assets setup and customized to your business. By the end of the day, you will be ready to take the next steps and move into action.
The full-day of training is suited for a small organization, for the business owner or individual. The cost for the day is $900. Sessions can be at your office location or at the business incubator in Mount Laurel, New Jersey. Please contact me with your questions or for available dates.
From the Thomas/Boyd website…
We are pleased to announce our affiliation with online strategist Howard Yermish to broaden the service requirements of its diverse and growing client roster.
“A strong and nimble online presence is as important to a Fortune 100 company as it is to a regional non-profit,” said Liz Thomas, CEO of Thomas/Boyd. “Whether clients want to boost their relevance on major search engines like Google or establish an effective social networking presence, we are now in a position to offer expert advice and implement a customized online strategy.”
Yermish brings to Thomas/Boyd more than 15 years of strategic online experience. He works with the Thomas/Boyd team to assess clients’ current Internet strategies as well as devise efficient, cost-effective programs that amplify clients’ online “word of mouse” efforts.
“A website isn’t enough anymore,” says Yermish. “You need to learn to listen to your community and engage people in conversations. Otherwise, you might as well be invisible.”
To this point in time, addresses on Facebook were disgusting to look at and annoying to link to. But beginning on June 13th, you can now get “vanity” links for your public profiles and fan pages.
For the complete details about this, please see the Facebook blog post and the post specifically for page administrators.
While you can always use a URL shortening service, having a simple link to your page is as valuable as a domain name. Facebook is going to try to address any issues regarding trademark, but the best thing to do is to show up and reserve the names for your pages.
If you have yet to setup a Facebook fan page for your business, you may want to take this opportunity to simply setup the page to act as a placeholder for when you are ready to move forward with Facebook as a part of your online marketing strategy. Questions? Just let me know.
If you are looking to use LinkedIn more effectively than their competitors, mark your calendars for Friday, June 5, 2009 from 8am to 10am. In this workshop, you will learn how to use this business networking tool to make more powerful connections, promote your expertise, as well as research companies and prospects. Whether you are new or looking for ways to be more effective with LinkedIn, you are sure to learn at least 7 things that you can do immediately to leverage this online network.
And bring your laptops (Free WiFi!) because we are going to be rolling up our sleeves and diving into LinkedIn directly for some hands-on training.
The cost for this 2-hour workshop is $40 per attendee and limited to 25 participants. Advanced registration is required for attendance. Click the button below to purchase tickets.
Mark your calendars for March 31, 2009 at 8:30am for my new workshop, “Your Business on Facebook.”
Facebook has left MySpace in the dust. And businesses have a chance to use Facebook to connect with customers in ways that can increase sales and improve customer loyalty. Unfortunately, most business owners have no idea what strategy to take with Facebook.
In this workshop you will learn techniques to become a Facebook power-user, to setup groups and pages for your business, and gain an understanding of how Facebook can amplify your marketing messages.
The cost for this 90-minute workshop is $25 per attendee and limited to 20 participants. Advanced registration is required for attendance. (Registration link will be posted soon.) Special deal: If two people register together (different companies, please) both of you are free. Only caveat is that you both better show up! This event will be held in the training room at the Burlington County College Business Incubator and you can early RSVP on the Facebook event page.
The social network Facebook is growing at an alarming rate. More and more people beyond the 18-24 demographic (over 42 million users in the US) are creating accounts, connecting with friends, sharing photos, chatting, posting notes and more. In fact, the 35-54 year old demographic is growing fastest, with a 276.4% growth rate in the last 6 months. And the 55+ demographic has a 194.3% growth rate in the same time period.
Whether you have an account already or have yet to sign up, head over to Facebook and become a fan of HowardYermish.com LLC.
Why become a fan?
I will be posting special event information, such as seminars about LinkedIn, Facebook, Online Marketing or Small Business Technology, special offers on hosting, and other interesting content only for fans on Facebook. For example, one lucky fan will win a $25 Amazon gift card once the page reaches 125 fans. (Yes, it’s a cheesy marketing tactic, but it is still $25 at Amazon.)
