In this all day hands-on workshop, you will learn some the power moves that will make you more productive and effective. But more importantly, you will learn to create a strategic plan for your online marketing that embraces website, email, Facebook, LinkedIn, Twitter and other online venues.

The cost for the full-day workshop is $225 per attendee and limited to 8 participants. Coffee in the morning and a box lunch will be provided. Participants must bring their own laptop computer equipped with WiFi or a broadband access card.

Saturday, February 27, 2010: 9am – 4pm
BCC Business Incubator – Training Room

• October 30th, 8:30a-10a: Your Business on Facebook
• November 18th, 8:30a-10a: What in the Heck is Twitter?
• December 5th, 9a-4p: Online Marketing Day of Thunder
• December 16th, 8a-10a: LinkedIn Power Session

You can purchase tickets to one, any and all of the events through this link on TicketLeap. If you cannot make it but know someone that would appreciate it, please feel free to share.

Thing 1: Philadelphia Business Journal Seminar

On September 29th at 8am, I will be presenting a new seminar along with the Philadelphia Business Journal. In this seminar, I will be talking about using the different social media tools specifically for business, but very efficiently, that is to say, in just 10 minutes per day. Here is the link to the event page at the Philadelphia Business Journal website.

Thing 2: Burlington County Chamber Workshop

Also, I will be presenting at the Burlington County Chamber of Commerce Business Showcase and Forum on October 1st at 5:30pm. This new workshop, called “Online Marketing 2.1: Websites and Beyond,” will be at The Merion in Cinnaminson, NJ. More information can be found at the Chamber website.

So I need your help. If your schedule permits, I would love to see you there. But if you cannot make it you can still help by sharing this post with a friend or six. (Perhaps post a link on your Facebook profile?)

Bonus Thing: Appetite for Awareness

This event brings together 25 of the Philadelphia area’s most prestigious chefs, top docs and media representatives to compete for the best gluten-free dish. Over 50 vendors will provide free samples, coupons and tastings of a wide range of gluten-free flours, baked goods, snacks, pre-packaged meals, drinks and more. More information can be found at the National Foundation for Celiac Awareness website.

Special thanks to Jim Harte from 601 Information Systems & Bowman & Co. for hosting the Business Journal event, and thanks to Kristi Howell-Ikeda for providing the opportunity to do another workshop for the Burlington County Chamber of Commerce.

You asked, I listened.

Taking the concepts from the seminars that I give, I have developed this intensive one-on-one training where I do the tricky stuff and you can focus on learning how to use the social networks for improving your business.

At the beginning of the session, we talk a bit about the overall strategy for social media and its appropriate use for your organization. We will select specific networks and activities (such as LinkedIn, Facebook, DIGG, Twitter, YouTube, etc.) to explore. We will work side-by-side to get the social media assets setup and customized to your business. By the end of the day, you will be ready to take the next steps and move into action.

The full-day of training is suited for a small organization, for the business owner or individual. The cost for the day is $900. Sessions can be at your office location or at the business incubator in Mount Laurel, New Jersey. Please contact me with your questions or for available dates.

We are pleased to announce our affiliation with online strategist Howard Yermish to broaden the service requirements of its diverse and growing client roster.

“A strong and nimble online presence is as important to a Fortune 100 company as it is to a regional non-profit,” said Liz Thomas, CEO of Thomas/Boyd. “Whether clients want to boost their relevance on major search engines like Google or establish an effective social networking presence, we are now in a position to offer expert advice and implement a customized online strategy.”

Yermish brings to Thomas/Boyd more than 15 years of strategic online experience. He works with the Thomas/Boyd team to assess clients’ current Internet strategies as well as devise efficient, cost-effective programs that amplify clients’ online “word of mouse” efforts.

“A website isn’t enough anymore,” says Yermish. “You need to learn to listen to your community and engage people in conversations. Otherwise, you might as well be invisible.”

For the complete details about this, please see the Facebook blog post and the post specifically for page administrators.

While you can always use a URL shortening service, having a simple link to your page is as valuable as a domain name. Facebook is going to try to address any issues regarding trademark, but the best thing to do is to show up and reserve the names for your pages.

If you have yet to setup a Facebook fan page for your business, you may want to take this opportunity to simply setup the page to act as a placeholder for when you are ready to move forward with Facebook as a part of your online marketing strategy. Questions? Just let me know.

And bring your laptops (Free WiFi!) because we are going to be rolling up our sleeves and diving into LinkedIn directly for some hands-on training.

The cost for this 2-hour workshop is $40 per attendee and limited to 25 participants. Advanced registration is required for attendance. Click the button below to purchase tickets.

Mark your calendars for Thursday, April 23, 2009, 8:30am-10am for my new workshop, “What in the Heck is Twitter?”

With all of the media buzzing about Twitter, more people are logging on to check it out. Inevitably, you look at a random post, “Going out to the BBQ to throw a steak on. MMM….” and wonder whether this is just another Internet fad. In this workshop you will learn how businesses are using Twitter to provide customer service, to engage customers directly, to prospect for new customers and to find partners. We will discuss techniques to become a Twitter power-user, methods for expanding your network of followers, and tools that can make your Twitter experience much more enjoyable and powerful.

The cost for this 90-minute workshop is $25 per attendee and limited to 25 participants. Advanced registration is required for attendance. (Click to RSVP on Facebook Page…) Special deal: If two people register together (different companies, please) both of you are free. Only caveat is that you both better show up! This event will be held in the training room at the Burlington County College Business Incubator.

Facebook has left MySpace in the dust. And businesses have a chance to use Facebook to connect with customers in ways that can increase sales and improve customer loyalty. Unfortunately, most business owners have no idea what strategy to take with Facebook.

In this workshop you will learn techniques to become a Facebook power-user, to setup groups and pages for your business, and gain an understanding of how Facebook can amplify your marketing messages.

The cost for this 90-minute workshop is $25 per attendee and limited to 20 participants. Advanced registration is required for attendance. (Registration link will be posted soon.) Special deal: If two people register together (different companies, please) both of you are free. Only caveat is that you both better show up! This event will be held in the training room at the Burlington County College Business Incubator and you can early RSVP on the Facebook event page.

Whether you have an account already or have yet to sign up, head over to Facebook and become a fan of HowardYermish.com LLC.

Why become a fan?
I will be posting special event information, such as seminars about LinkedIn, Facebook, Online Marketing or Small Business Technology, special offers on hosting, and other interesting content only for fans on Facebook. For example, one lucky fan will win a $25 Amazon gift card once the page reaches 125 fans. (Yes, it’s a cheesy marketing tactic, but it is still $25 at Amazon.)